Introduction

Tiktok is a social media application that has taken over the world in recent years. This is a platform where users can create short videos that generally measure 15 to 60 seconds. These videos can concern anything, from dance and singing to sketches of lip and comedy synchronization.

The application was launched for the first time in China in 2016 under the name of Douyin, and it quickly became a huge success. In 2017, the application was launched on a global scale under the name of Tiktok, and it has since become one of the most popular social media platforms in the world.

The main characteristic of Tiktok is its algorithm, which is designed to show the content of users that they are likely to assess according to their previous activity on the application. This means that users can find quickly and engage with relevant content for their interests, which makes the application incredibly addictive.

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One of the most popular types of content on Tiktok is dance videos. The application has a large library of music pieces, and users can create their own dance routines on these songs. Many of these dance challenges become viral, with users of the whole world participating and putting their own rotation on the choreography.

Another type of popular content on Tiktok is lip synchronization videos. Users can choose a clip in a movie or television program and labial synchronization with dialogue or music. This type of content is particularly popular with young users who like to reconstruct their favorite scenes from films and television programs.

Comedy sketches are also popular on Tiktok. Users can create short videos designed to be funny, often presenting fast cuts and catchy dialogue. These sketches can range from stupid to satirical, and many Tiktok users have acquired massive suites by creating and sharing this type of content.

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Tiktok has also become a platform for creators to share their talents with the world. Many users present their skills in fields such as singing, reading music instruments and making magic tricks. The application provided a platform to these creators to obtain an exhibition and connect with a global audience.

One of Tiktok’s unique characteristics is its duo function. This allows users to create a shared screen video with another user, either by responding to their video, or by creating a video that can be used for a duo. This feature has become a popular way for users to collaborate and create content together.

Tiktok has become a cultural phenomenon, with its influence extending beyond social media. Many trends and challenges of the application have spread in popular culture, celebrities and brands creating their own Tiktok accounts to engage with their audience.

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However, Tiktok has also been controversial. The application was faced with criticisms for managing user data and confidentiality problems, certain governments even completely prohibiting the application. Tiktok responded by improving its privacy policies and becoming more transparent about how it collects and uses user data.

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Despite these controversies, Tiktok remains one of the most popular social media platforms in the world, with more than a billion active users. Its unique mix of short videos, algorithms focused and collaborative features has drawn the attention of a global audience, which makes it a cultural phenomenon that shows no signs of slowdown.